“With the purpose to protect girls by connection women, Brides Do Good is inspiring brides to say ‘I Do’ to sustainable wedding gowns “
As I walked into the store, I couldn’t wait to sit down for a chat and uncover the story behind the incredible project that is invading the bridal industry. With 12 million girls around the world getting married before the age of 18, Chantal found that the first step into protecting the rights of all girls, is to tackle where their privileges are firstly at risk. With the chance of many more young girls becoming future brides without a choice, Brides Do Good is inspiring the UK with sustainable ways to walk down the aisle. By donating, selling or purchasing a gown, the supporters of the cause will be able to impact the lives of many vulnerable children. With the connection of women protecting girls, many early marriages will be prevented and girls can can aspire to the education and life they deserve.
The beauty behind Brides Do Good is the strong connection that brings women together for a grand cause. What binds them, are the numerous wedding dresses, passed on from woman to woman. Usually a wedding gown is worn once and then forgotten in a stuffy old attic, but with the impact of Brides Do Good, your wedding dress could have a meaningful life for many years to come.
Each marvellous gown I came across at the pop-up store had a story to tell and is there to make the next bride fall in love with it once again; the pre-loved dresses are passed on from one love story to the next, stating that with a stunning dress comes a happy and fulfilled bride! Including major brands as Vera Wang, Galia Lahav and Vivienne Westwood, you can pick up your dream gown at an affordable price, with the knowledge that you are making a difference in the life of a young girl. In fact, up to two thirds of funds raised are invested in charity programmes that empower threatened lives!
The work of Brides Do Good goes beyond any expectation, not only impacting the lives of many women, they are partnering with bridal brands for a more sustainable future within the bridal industry; creating a space where designers can donate their sample dresses and support a mission that rises awareness regarding child marriage and gives a purpose to each bridal gown out there!
By Eleonora Tucci